The Brief
Dimplex launched a new line of smart attachments for their baseboard heaters, turning a pretty basic appliance into something connected. They needed to show people—from seasoned electricians to brave DIYers—that installation wasn't a headache. The goal was a set of videos that were straightforward, easy to follow, and didn't put the viewer to sleep. They gave us the product and a single directive: make the installation look as simple as it actually is.
Our Approach
We decided against a typical messy workshop setting. A clean, minimal studio environment would keep the focus entirely on the product and the hands doing the work. We cast an actual installer, not an actor, because you can't fake familiarity with a wire stripper. We planned every shot to correspond directly with a step in the printed manual, creating a one-to-one visual guide for customers.
Our setup used two cameras. One captured a wider context shot, and a second with a macro lens got right in on the small details, like connecting wires and securing the clips. This meant no B-roll of someone smiling at a thermostat was needed. The work itself was the hero of the story. Clear, methodical, and without distraction.
The Result
The final deliverables included a master installation video and several shorter cutdowns tailored for social media and product pages. Each video is crisp, well-lit, and paced for clarity. On-screen text is minimal, only appearing to reinforce critical steps or tool sizes. We also pulled high-resolution stills from the 6K video footage for use on their website and in print guides. The client received a full suite of assets that demystifies their new product. We heard customer support calls about installation went down, which is probably the best metric for a how-to video. It turns out when you show people exactly what to do, they do it. Weird.